Tatiana Pisoni
Innovation Fest
In 2023, my team was tasked with revitalizing Paramount Streaming's annual hackathon. In collaboration with teams across the organization, we created a fast-paced 48-hour race to the Paramount 'peak' called Hackathon: Ascent.
In 2024, we took the hackathon a step further, rebranding it as Innovation Fest—a 48-hour global event full of creativity, collaboration, and innovation.
With participants in the United States, Canada, the United Kingdom, Poland, Italy, and many more, the event managed to garner over 250+ participants across 50+ teams.
My role:
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Designed the branding for both events, as well as all promotional materials and merchandise.
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Designed the UX/UI of the hackathon website (parts of the site were later repurposed for the Innovation Hub).
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Implemented a comms plan, including ongoing event announcements, and fielding participant questions.
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Worked with vendors to produce, fulfill, and ship physical merchandise, food vouchers, and prizes to hackathon participants across the globe.
Merch Showcase
As part of both Hackathon: Ascent and Innovation Fest, I designed multiple swag items such as T-shirts, stickers, hats, and pins. All items were then produced, fulfilled, and shipped by an external vendor to almost 20 different countries worldwide.
